Cosmetic injectables are one of the most legally complex categories to advertise in Australia. We build organic search strategies that drive patient enquiries — without putting your clinic at risk of a TGA complaint.
No other healthcare niche faces the same combination of restrictions as cosmetic injectables. TGA Schedule 4 rules, AHPRA advertising guidelines, and state-based cosmetic surgery regulations all intersect — and most SEO agencies have no idea any of this exists.
Clinics that use generic SEO agencies regularly receive TGA complaint notices. The fines are significant. More damaging is the reputational harm of having content removed or disclaimers added after the fact.
We built our entire content framework around these restrictions. Compliant copy doesn't mean boring copy — it means knowing exactly which words, claims, and content formats are safe, and being skilled enough to make them rank and convert anyway.
How our TGA compliance process worksEvery page we write is reviewed against the TGA Therapeutic Goods Advertising Code before publication. Treatment pages, FAQs, practitioner profiles — compliant from day one.
Most injectable patients search "[treatment] near me" or "[treatment] [suburb]". We build the local presence that puts your clinic in the Maps 3-pack for every treatment across your whole service area.
Google applies YMYL standards to cosmetic treatment content. Domain authority, practitioner credentials, and external validation from credible sources are what separate page-one clinics from the rest.
Organic traffic growth for a cosmetic clinic in Melbourne — 12 months post-engagement. No TGA complaints. No paid ads required after month 8.
Read full case studiesMelbourne metro, cosmetic injectable clinic, 12 months. Zero TGA complaints received during engagement.
Before we touch rankings, we audit your existing website for TGA violations. We identify every non-compliant piece of content and fix it — so you're protected before we build anything new.
We map every treatment you offer to a compliant content architecture — individual pages per treatment, suburb pages for your service area, FAQ clusters targeting patient questions.
Aesthetic medicine copywriters write all content, reviewed by our TGA compliance process before publication. Practitioner profiles, treatment pages, and local content built in parallel.
Monthly reporting on rankings, traffic, and booking enquiries. Quarterly compliance checks against updated TGA guidelines. We scale content investment as ROI becomes clear.
This is nuanced. Botox is a registered Schedule 4 medicine. Advertising a Schedule 4 medicine to the general public is prohibited under the Therapeutic Goods Act. Using "Botox" as the primary term you advertise to patients (e.g., "Book your Botox", "Botox from $12/unit") is a violation.
However, using it in educational, non-promotional contexts — explaining what it is, its history, or how it compares to alternatives — may be permissible. The TGA makes a distinction between promotion and education. We navigate this line carefully for every piece of content we write.
The safest approach (and the one we recommend) is to use "anti-wrinkle injections" as your primary SEO and commercial term, which has strong search volume and zero compliance risk.
Before-and-after images are heavily regulated. They're permitted under specific conditions — including full patient consent that meets TGA requirements, no images that could be construed as claims about typical results, and no images that could appeal to minors.
Many clinics use before-and-after images in ways that technically violate the advertising code without realising it. We audit your existing image use and advise on what can stay, what needs to be modified, and what needs to come down.
SEO works exceptionally well for cosmetic clinics — often better than paid ads in the long run. The irony is that TGA restrictions make Google Ads harder for cosmetic injectables, because Google's ad policies largely mirror TGA rules. This means less paid competition for terms like "anti-wrinkle injections", which makes organic rankings more valuable.
Clinics that rank organically for their key treatments see a consistent, compounding flow of patient enquiries with zero marginal cost per click. The investment front-loads into the first 6 months and then the returns grow over time.
Yes. We regularly onboard clinics that have received TGA notices and need their website audited and remediated. We review every page against the current advertising code, identify all violations, and rewrite or remove content as needed.
We're not solicitors and this isn't legal advice — for a formal response to an active TGA complaint, you'll need a healthcare lawyer. But we can clean up the underlying content issues and rebuild the site with a compliant content architecture from the ground up.
Reviews and testimonials for therapeutic goods and services are a grey area. Reviews on Google My Business are generally outside TGA jurisdiction (as they're third-party user content). However, selectively featuring reviews on your own website — especially if they describe treatment outcomes — can constitute prohibited advertising of a therapeutic good.
We advise on a case-by-case basis which reviews can be embedded on your site, how they should be displayed, and what disclaimer language (if any) should accompany them.
Our injectable clinic SEO retainers start from $2,500/month for a single-location clinic. This includes the TGA compliance audit, content production, local SEO management, and monthly reporting. We scope every engagement based on the size of your treatment menu and your geographic coverage requirements.
Every new engagement starts with a free audit — we review your current website, rankings, and compliance status before you commit to anything.
We'll audit your website for TGA violations, check your rankings across your key treatments, and show you exactly what it would take to outrank your local competitors.
Book my free injectable SEO audit →No lock-in contracts. No obligation.