Lift SEO is an Australian SEO agency that works exclusively with medical, cosmetic injectable, dental, plastic surgery, beauty and allied health practices. We don't take on cafés, tradies, or e-commerce stores — every hour we spend goes toward getting better at this one thing: ranking healthcare and aesthetics businesses, within the rules that govern them.
Founder, Lift SEO
Nicholas D'Amico has spent over two decades working in SEO and digital marketing — long enough to have navigated multiple algorithm shifts, the rise of local search, and the emergence of E-E-A-T as the defining standard for health and medical content online.
His career sits at the intersection of two worlds few practitioners have operated in simultaneously: the clinical environment of medical practices, GPs and cosmetic injectable clinics, and the corporate environment of major dermatological brands. Work with L'Oréal Dermatological Beauty's portfolio — including La Roche-Posay and SkinCeuticals — built deep familiarity with regulated product communication, evidence-based content frameworks and the kind of compliance-first review process that major international brands require as standard.
That experience, combined with years of working directly with Australian clinics and practitioners, shaped the approach Lift SEO is built on. The content architecture, topical authority frameworks and AHPRA-compliant content workflows developed for this site weren't assembled from generic SEO playbooks — they were built around the specific demands of ranking healthcare and aesthetics businesses in a market where Google applies extra scrutiny to every published claim.
"Most agencies learn about AHPRA and TGA the hard way — after a client gets a complaint. We built our entire process around those frameworks from day one, because the practices we work with can't afford to find out the hard way."
The same principles apply whether you're a single-location clinic or a multi-site group — only the scale changes.
Every page, post and profile update is checked against AHPRA, TGA and ACCC guidance before it goes live — not as an afterthought.
Writers who understand medical and aesthetic terminology, E-E-A-T requirements, and how to write about treatments without overclaiming.
Core Web Vitals, schema markup and site architecture handled by the same team that builds your content — no handoffs, no gaps.
From single-clinic local SEO to coordinating dozens of Google Business Profiles across a franchise group.
Monthly reports show what changed, why, and how it connects to rankings, traffic and — most importantly — enquiries.
Work is reviewed and renewed monthly. We'd rather earn the relationship than rely on a contract term.
You deal directly with the people doing the work — strategists, writers and technical leads — not a layer of account management.
Advertising guidelines and search algorithms both change. We review our frameworks regularly so your content stays compliant and visible.
We review your current site, rankings, Google Business Profile and competitor landscape — and flag any compliance issues we find along the way.
We agree on a prioritised plan covering technical fixes, content, local SEO and ongoing GBP management, scoped to your goals and budget.
Our team gets to work — content, technical changes, profile management — with every deliverable reviewed against the relevant compliance framework.
Monthly reporting shows progress against rankings, traffic and enquiries, and the roadmap is adjusted as results and priorities evolve.
No explaining what AHPRA is. No generic templates. Just a team that's spent years getting medical and cosmetic practices found — compliantly.
Free audit · No obligation