Most SEO agencies sell a generic bundle of "local SEO" and "content marketing." We build five specific capabilities — local search, content, technical foundations, structured data and TGA-compliant copy, and Google Business Profile management — each adapted to the advertising rules of your industry from day one.
For most medical and cosmetic practices, the local pack and Google Maps are the homepage. We optimise your Google Business Profile, build location and suburb-level pages for multi-site practices, and structure your site to win the "near me" searches that drive the majority of bookings.
Content is where most healthcare marketing falls into legal trouble — or fails to rank at all. We build topical authority through condition, treatment and procedure content that satisfies E-E-A-T, is reviewed against the correct framework for your profession (AHPRA, TGA, ACCC), and is structured around how patients actually search.
A fast, crawlable, well-structured site is the foundation everything else sits on. We audit and fix the technical issues that quietly cap your rankings — page speed, mobile usability, indexation problems, and the booking-funnel friction that loses patients after they've already found you.
If you advertise cosmetic injectables or any prescription therapeutic good, the Therapeutic Goods Advertising Code applies to every page, post and ad on your site — not just your homepage. We review existing content against the Code and AHPRA guidelines, and implement the structured data (schema markup) that helps search engines and AI tools understand your services correctly.
Your Google Business Profile is one of the highest-leverage, most frequently updated assets in your entire marketing stack — and one of the most commonly neglected. We manage it on an ongoing basis: posts, Q&A, photos, service listings, and a structured approach to generating and responding to reviews within advertising guidelines.
Before we touch a single page, we map your current search visibility, review your existing content against the regulatory framework for your industry, and identify the highest-impact opportunities — the keywords, pages and technical issues that will move the needle fastest.
From there, the five service areas work together as one system: technical foundations support content, content drives local relevance, and Google Business Profile management compounds everything else. Most clients start with two or three services and expand as results come through.
Book a free auditA free audit will tell you exactly where you're losing visibility — and which of these five areas will have the biggest impact first. No obligation, no lock-in contracts.
Results-focused · Compliance-first · Australia-wide