Case studies

What this approach looks like once it's running.

Below are representative summaries of how Lift SEO's local SEO, content and Google Business Profile services are typically applied across different practice types — from single-site clinics to multi-location groups. Figures shown reflect typical ranges observed across comparable engagements.

3–6 mo
Typical timeframe to early ranking movement on priority terms
5
Industry niches represented across current engagements
AHPRA / TGA
Compliance reviewed on every deliverable before publishing

How to read these

Figures reflect typical ranges for the engagement type and timeframe described
Practice names and identifying details are withheld for client confidentiality
Each summary outlines the starting point, the work completed, and the result
None of these summaries reference individual patient outcomes or clinical results
Engagement types Local SEO foundations Content strategy Technical SEO migration TGA compliance overhaul Multi-location GBP Full-service ongoing

Representative engagements

Each summary below is based on a real engagement type and approach. Practice names are withheld; figures reflect typical ranges for that type of engagement over the timeframe stated.

Cosmetic injectables · Multi-location

Bringing five clinic locations under one consistent local SEO structure

A cosmetic injectable group with five clinics across two states had inconsistent Google Business Profiles, duplicated location pages, and no clear content plan. We rebuilt the location page structure, standardised and began actively managing all five Google Business Profiles, and introduced a TGA-aware content calendar covering treatments across all sites.

Local SEO GBP management TGA compliance
5 → 5
Locations brought under active GBP management
+40–60%
Typical increase in local map pack visibility, 6 months
12
Compliance-reviewed treatment pages published
Dental · Single-site

Rebuilding a dental practice's content around real patient questions

A general dental practice had a site with thin service pages and almost no informational content. We built out a content strategy covering common procedures, costs, and patient FAQs, restructured internal linking around a small set of priority service pages, and addressed Core Web Vitals issues slowing the site on mobile.

Content strategy Technical SEO Local SEO
18
New service & FAQ pages published over 6 months
+30–50%
Typical organic traffic growth, 6–9 months
↓ LCP
Core Web Vitals brought within "Good" thresholds
Plastic surgery · Single-site

A full TGA compliance review of an existing site before a re-launch

Ahead of a website re-launch, a plastic surgery practice needed every page reviewed against AHPRA's National Law advertising guidelines and the TGA Therapeutic Goods Advertising Code. We audited existing content for non-compliant claims and testimonials, rewrote affected pages, and implemented structured data (MedicalProcedure, FAQPage, LocalBusiness schema) across the new site.

TGA compliance Technical SEO Schema markup
30+
Pages reviewed for AHPRA/TGA compliance risk
100%
Outcome-based testimonials removed or reworked
3
Schema types implemented site-wide
Beauty clinic · Multi-location

Turning a dormant Google Business Profile into an active one — across four sites

A beauty clinic chain had four Google Business Profiles that hadn't been updated in over a year, with a backlog of unanswered reviews and questions. We took over weekly posting, photo updates, Q&A monitoring, and review responses across all four profiles using AHPRA-aware response templates, and corrected category and attribute accuracy for each location.

Google Business Profile Local SEO
100%
Review backlog cleared within first month
Weekly
Ongoing posts & photo updates across all 4 profiles
+20–35%
Typical increase in profile views, 3 months
Allied health · Single-site

Building local SEO foundations from a near-zero starting point

An allied health practice had never actively managed its SEO — no Google Business Profile optimisation, no local landing pages, and a sitemap that hadn't been updated in years. We started with a full technical and local SEO audit, fixed indexation issues, built out location and service pages, and set up ongoing GBP management.

Local SEO Technical SEO Google Business Profile
15+
Indexation & technical issues resolved
6
New local/service landing pages built
3–6 mo
Typical timeframe to first ranking movement
Medical clinic group · Multi-location

An ongoing, full-service engagement across local SEO, content and technical SEO

A medical clinic group with multiple GP and specialist sites engaged Lift SEO across all five services — local SEO, content strategy, technical SEO, TGA compliance review and Google Business Profile management — as an ongoing monthly engagement, with quarterly roadmap reviews against bookings and enquiry data.

Local SEO Content strategy Technical SEO TGA compliance GBP management
5
Services delivered as one coordinated engagement
Monthly
Reporting against rankings, traffic & enquiries
Quarterly
Roadmap review and reprioritisation
i

The engagement summaries above describe representative examples of work undertaken by Lift SEO. Practice names and other identifying details have been withheld for client confidentiality. Figures shown reflect typical ranges observed across comparable engagements and timeframes, and are not a guarantee of results for any individual practice — SEO outcomes depend on many factors including starting position, competition, location and ongoing investment. Nothing on this page describes or refers to individual patient or clinical outcomes.

How engagements like these typically start

01

Free audit

We review your current site, rankings, Google Business Profile and competitor landscape, and flag any compliance issues we find.

02

Roadmap

We agree on a prioritised plan — which might be one service to start, or a full-service engagement like the example above.

03

Execution

Our team gets to work, with every deliverable reviewed against the relevant AHPRA, TGA or ACCC framework.

04

Report & refine

Monthly reporting against rankings, traffic and enquiries — and a roadmap that adjusts as results come in.

Get started

See what this would look like for your practice.

Book a free audit and we'll walk through what a similar engagement could look like for your site, locations and goals — no obligation.

30-minute strategy call — no sales pitch
Current rankings & traffic analysis
Compliance review of existing content
Custom keyword opportunity report
No lock-in contracts

Free audit · No obligation