1. Information we collect
We collect personal information that is reasonably necessary for, or directly related to, our functions and activities as an SEO services agency. This may include:
- Contact details — name, email address, phone number
- Business details — practice name, website URL, number of locations, services of interest
- Correspondence — messages you send us through our contact form, email, or phone
- Technical information — IP address, browser type, device information and pages visited on our website (via analytics, see Cookies & analytics)
- Information shared during a client engagement — such as access credentials to analytics, search console or CMS platforms, provided solely for the purpose of delivering services
We do not seek to collect sensitive information (such as health information) about individuals through this website. If, in the course of a client engagement, we become aware of patient or clinical information held within a client's systems, we treat that information as the client's responsibility under their own privacy obligations, and access it only to the extent necessary to perform technical SEO work (e.g. site structure, not patient records).
2. How we collect information
We collect personal information directly from you when you:
- Submit an enquiry or audit request through our contact form
- Email, call, or otherwise correspond with us
- Engage us to provide SEO services
- Visit our website (via cookies and analytics tools — see below)
Where reasonable and practicable, we collect personal information directly from you. We do not knowingly collect personal information from third-party data brokers for marketing purposes.
3. How we use your information
We use personal information to:
- Respond to enquiries and prepare free audits
- Provide, manage and improve our SEO services
- Communicate with you about your account or engagement
- Send relevant updates, such as new articles or service information, where you have agreed to receive these
- Maintain records for accounting, legal and compliance purposes
- Understand how visitors use our website, so we can improve it
We do not use personal information for purposes unrelated to the above without your consent, unless required or authorised by law.
4. Cookies & analytics
Our website may use cookies and similar technologies (such as Google Analytics or Google Search Console) to understand how visitors use the site — for example, which pages are viewed, how long visitors stay, and which links are clicked. This information is generally aggregated and does not directly identify you.
You can control or disable cookies through your browser settings. Disabling cookies may affect some functionality of the site, but you will still be able to browse and contact us.
Types of cookies we may use
| Type | Purpose |
|---|---|
| Essential | Required for the website to function correctly (e.g. remembering form inputs). |
| Analytics | Help us understand site usage and improve content and navigation. |
| Preference | Remember choices you've made, such as dismissed notices. |
5. Disclosure to third parties
We do not sell or rent personal information. We may disclose personal information to:
- Service providers who help us operate our business — such as email, hosting, analytics, scheduling and accounting platforms — under obligations of confidentiality
- Professional advisers, such as accountants or lawyers, where reasonably necessary
- Regulatory bodies or authorities, where required by law
- A successor entity, in the event of a business sale, merger or restructure, on a confidential basis
Some of the platforms we use (e.g. cloud hosting, email or analytics providers) may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure those providers handle information in a manner consistent with the Australian Privacy Principles.
6. Data storage & security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. This includes restricting access to personal information to staff and contractors who need it to perform their role, and using reputable, secure platforms for storage and communication.
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law (for example, tax and accounting record-keeping obligations). When information is no longer needed, we take reasonable steps to securely destroy or de-identify it.
7. Access & correction
You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading. To make a request, contact us using the details below. We will respond within a reasonable timeframe.
In some circumstances, we may be unable to provide access — for example, where it would unreasonably impact the privacy of others, or where we are otherwise permitted by law to refuse access. If we refuse a request, we will explain why.
You may also ask us to stop sending marketing communications at any time, by using the unsubscribe link in any email or by contacting us directly.
8. Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us first using the details below so we can investigate and respond. We aim to acknowledge complaints promptly and resolve them within a reasonable time.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
9. Children's privacy
Our website and services are directed at businesses and healthcare practices, not children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to remove it.
10. Changes to this policy
We may update this policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. The updated policy will be posted on this page with a revised "last reviewed" date. We encourage you to review this page periodically.
11. Contact us
For privacy-related questions, access and correction requests, or complaints, contact us at:
Email: hello@liftseo.com.au
Postal: Lift SEO, Australia
ABN: XX XXX XXX XXX
You can also reach us via our contact page.