Google Business Profile Management

Your profile is open 24/7. Someone should be managing it.

Your Google Business Profile is often the first thing a prospective patient sees — and one of the few things you can update daily. We manage it on an ongoing basis: posts, photos, Q&A, review generation and response, and category and attribute accuracy — coordinated across every location, with reviews handled in line with AHPRA guidance.

Weekly
Posts, photo updates and Q&A monitoring across active profiles
48hr
Typical turnaround for responding to new reviews
Multi-site
Profiles managed centrally for multi-location practices

What's included

Ongoing posts, photo updates and offer/service highlights
Q&A monitoring and proactive question seeding
Review generation campaigns and AHPRA-aware response templates
Category, attribute and service-list accuracy checks
Centralised oversight across multi-location profiles
Includes GBP posts Photo & video updates Q&A management Review generation Review responses Category & attributes Multi-location oversight Performance reporting
Why it matters

Most practices set up their profile once, then never touch it again.

01
Active profiles are favoured in local rankings Profiles that are regularly updated with posts, photos and accurate information send freshness signals that support local pack visibility — on top of the relevance, distance and prominence factors covered in our local SEO service.
02
Reviews influence both rankings and conversion Review volume, recency and rating all factor into local search visibility, and they're often the deciding factor for a prospective patient choosing between several nearby practices.
03
Unmanaged Q&A sections can mislead patients Anyone can answer a question on a Google Business Profile — including competitors. Unmonitored Q&A sections sometimes contain outdated or incorrect answers about services, pricing or availability.
04
Multi-location practices need centralised oversight Each location's profile needs to be accurate, active and on-brand — but managing five, ten or twenty profiles individually doesn't scale without a centralised process.
Reviews, handled carefully

How we manage reviews

Our approach

Review requests sent through compliant channels and timing
Response templates that thank reviewers without commenting on clinical outcomes
Negative reviews flagged to your team for direct, appropriate follow-up
No incentivised, fake, or outcome-focused review requests
No public responses that reference a patient's specific treatment or results

What we deliver

Ongoing, hands-on management of your Google Business Profile — keeping it accurate, active, and working as hard as the rest of your site.

01

Weekly Posts

Regular posts highlighting services, offers and updates — keeping your profile active in Google's eyes and your patients' feeds.

02

Photo & Video Updates

Fresh, accurate imagery of your practice, team and facilities — replacing outdated or low-quality photos.

03

Q&A Management

Monitoring and answering questions, and proactively seeding common questions with accurate, helpful answers.

04

Review Generation

Campaigns to encourage genuine reviews through compliant channels — timed appropriately within the patient journey.

05

Review Responses

Timely, AHPRA-aware responses to new reviews — both positive and negative — using approved templates.

06

Category & Attribute Audits

Regular checks that categories, services, hours and attributes accurately reflect your current offering.

07

Multi-Location Management

Centralised oversight of every location's profile, with consistent branding and local accuracy at each site.

08

Performance Reporting

Regular reporting on profile views, searches, calls, direction requests and review trends.

How we get started

01

Profile audit

We review your current profile — or profiles — for accuracy, completeness, category selection, and review management gaps.

02

Setup & access

We get set up with appropriate manager access and establish a posting calendar and review response workflow.

03

Ongoing management

Weekly posts, photo updates, Q&A monitoring, and prompt review responses — all handled on your behalf.

04

Report & refine

Regular reporting on performance, with adjustments to posting cadence and review strategy as needed.

Google Business Profile management — frequently asked questions

How is this different from the GBP setup included in Local SEO?+
Our local SEO service includes the initial GBP audit and optimisation — getting categories, services, descriptions and attributes set up correctly. This service covers the ongoing, week-to-week management: posts, photos, Q&A, reviews and continued accuracy checks. Most clients run both together.
How do you generate reviews without breaching AHPRA guidelines?+
We use review request timing and channels that focus on overall experience rather than clinical outcomes, and we avoid incentivising reviews. Response templates thank reviewers and reflect the practice's tone without commenting on or confirming any specific treatment or result — see our TGA compliance & structured data service for the broader framework.
What if we get a negative review?+
We flag negative reviews to your team promptly so you can follow up directly and appropriately — often the most effective response happens offline. We can also draft a brief, professional public response if appropriate, without referencing specific treatment details.
Can you manage profiles for multiple locations under one practice?+
Yes — this is one of the most common requests we get. We manage all locations from a central workflow, keeping branding consistent while making sure each profile reflects its specific address, hours, services and local photos.
Do you need admin access to our Google Business Profile?+
We request manager-level access via Google's standard ownership transfer process, which keeps you as the primary owner. We never need or request your Google account password.
How does this connect to the rest of our SEO?+
GBP activity feeds into local search visibility alongside local SEO, and FAQ content from your Q&A section can be reused in content strategy. We coordinate across all services so your profile and website reinforce each other.
Get started

See how active your Google Business Profile really is.

We'll run a free profile audit covering accuracy, completeness, review management and posting activity — across all your locations.

Profile accuracy & category check
Review activity & response review
Posting & photo activity assessment
Multi-location consistency check
No lock-in contracts

Free audit · No obligation