Technical SEO

If Google can't crawl it, it can't rank it.

Great content on a slow, poorly structured or partially-indexed website will never reach its potential. We fix the technical foundations — speed, crawlability, indexation, site architecture and schema — so the rest of your SEO investment actually compounds.

53%

Of mobile visitors leave a page that takes over 3 seconds to load

100+

Technical checkpoints covered in our practice website audits

Booking funnel changes made without a rollback plan

What's included

✓A full technical audit covering Core Web Vitals, crawlability and indexation

✓Site architecture and internal linking recommendations built for topical authority

✓Schema markup implementation for services, locations, FAQs and practitioners

✓Booking funnel and form review to remove friction without breaking conversions

✓Migration support for replatforms, redesigns and domain changes

Why it matters

Technical issues are often invisible to visitors — and invisible to Google's confidence in your site.

Core Web Vitals affect both rankings and conversions Slow-loading pages, layout shift from ads or booking widgets, and poor interactivity all factor into search performance — and directly affect whether a visitor completes a booking.

Crawl budget is finite, especially on larger sites Multi-location practices and clinics with large service catalogues can waste crawl budget on duplicate, thin or parameter-based pages — leaving important pages under-crawled and slow to rank.

Site architecture determines how authority flows A flat or disorganised structure means new content doesn't benefit from the authority of established pages. A clear hierarchy — industry, service, location — lets every new page support the ones around it.

Migrations are where rankings are won or lost Redesigns, replatforms and domain changes carry real risk of losing rankings overnight if redirects, URL structures or indexation aren't handled correctly. We plan and verify every step.

Built for booking-driven sites

What we check before touching anything

Before any technical change

✓Full crawl and indexation snapshot taken as a baseline

✓Booking and contact forms tested across devices before and after changes

✓Redirect maps prepared and reviewed for any URL changes

✗No production changes pushed without a tested rollback plan

✗No schema or structured data that misrepresents services, reviews or practitioners

What we deliver

A complete technical foundation — covering speed, crawlability, structure and the booking experience that turns visits into appointments.

Core Web Vitals

Diagnosis and remediation of loading speed, interactivity and layout stability issues affecting both rankings and conversions.

Crawlability & Indexation

Audit and fix of robots.txt, canonical tags, redirect chains, and pages that are blocked, orphaned or wasting crawl budget.

Site Architecture

A clear hierarchy across industries, services and locations, with internal linking designed to build topical authority.

Schema Markup

Structured data for services, locations, practitioners, FAQs and reviews — supporting rich results and AI search visibility.

XML Sitemaps & Robots

Sitemap structure and robots directives configured to guide search engines to the pages that matter most.

Mobile Usability

Mobile rendering, tap targets and viewport configuration reviewed — most healthcare searches happen on mobile.

Booking Funnel Review

Review of booking widgets, contact forms and calls-to-action for friction points that cost conversions.

Migration Support

Planning and verification for redesigns, replatforms and domain migrations — protecting rankings through the transition.

How we get started

Technical audit

A full crawl of your site covering Core Web Vitals, crawlability, indexation, architecture and schema — benchmarked against competitors.

Prioritised roadmap

Issues are ranked by impact and effort, separating quick wins from larger structural or migration work.

Implementation

Fixes are implemented directly or in partnership with your developer, with booking and contact flows tested at every step.

Monitor & maintain

Ongoing monitoring of Core Web Vitals, indexation and crawl errors so new issues are caught before they affect rankings.

Technical SEO — frequently asked questions

Will technical SEO work affect our booking system or forms?+

We treat booking and contact forms as critical infrastructure. Every change is tested across devices before and after implementation, and we prepare a rollback plan for anything that touches the booking funnel. The goal is always to improve technical performance without disrupting the conversion paths that bring in patients.

We're planning a website redesign — when should technical SEO be involved?+

As early as possible. Most ranking losses from redesigns happen because URL structures, redirects or content are decided without SEO input. We work alongside your designer or developer from the planning stage through to post-launch verification, including a full redirect map for any URL changes.

What's the difference between technical SEO and the content or local SEO services?+

Technical SEO covers the underlying infrastructure — speed, crawlability, site structure and schema — that determines whether your pages can be found and indexed at all. Content strategy and local SEO determine what those pages say and how they perform once indexed. All three work best together.

Do you implement schema markup for reviews and testimonials?+

We implement review and rating schema where it accurately reflects genuine, verifiable reviews — and we check this against AHPRA's restrictions on testimonials for registered health practitioners. Schema is never used to display claims that wouldn't be permitted in the visible content itself. See our TGA compliance & structured data service for more detail.

How long does a technical audit take?+

A full audit typically takes 1–2 weeks depending on site size, covering a complete crawl, Core Web Vitals analysis, indexation review and competitor benchmarking. You'll receive a prioritised roadmap separating immediate fixes from larger structural projects.

Can you work with our existing developer or agency?+

Yes — many practices have an existing web developer or agency for design and hosting. We're happy to provide a prioritised technical brief for your developer to implement, or implement changes directly where access allows. Either way, we verify the results once changes go live.

Get started

Find out what's holding your site back technically.

We'll run a free technical audit covering Core Web Vitals, crawlability, indexation and site architecture — with a prioritised list of fixes.

Book a free technical audit

Core Web Vitals diagnosis

Crawlability & indexation review

Site architecture assessment

Prioritised fix list, ranked by impact

No lock-in contracts

Free audit · No obligation