Dental is the most competitive local search category in Australia. We build the content architecture, local presence, and domain authority your practice needs to outrank every competitor — from solo GDPs to national chains.
Every patient in your city is searching for a dentist near them. The practices that rank at the top of Google Maps and organic results capture the vast majority of new patient enquiries. The rest get nothing.
Dental is also one of the most expensive categories for Google Ads — CPCs for "dental implants" can exceed $40 per click. Organic SEO is the only channel where cost per acquisition keeps falling as your authority grows.
The problem is most SEO agencies treat dental like any other local business. They don't understand the treatment-level content architecture required, the suburb-level targeting that drives Google Maps rankings, or the E-E-A-T requirements Google applies to healthcare sites.
We do.
The majority of dental bookings come through Google Maps. We optimise your GBP, build local citations, and create suburb-specific content that puts you in the 3-pack for every treatment you offer.
Every treatment your practice offers needs a dedicated, expert-written page that ranks in organic search and converts visitors into booked appointments. We write all of it.
Dental websites are often built on templates with serious technical issues. We fix them — and add the structured data that earns rich results in Google for appointments, FAQs, and reviews.
Organic traffic growth for a suburban Sydney dental practice — 12 months after engagement. Mix of cosmetic, restorative, and general dentistry treatments.
Read full case studiesResults from a single dental practice, Sydney metro, 12 months. Results vary by market size, competition level, and starting baseline.
We map every treatment you offer against current rankings, identify which suburb pages are missing, analyse competitor GBP profiles, and find every technical issue holding you back.
We build a full topical map — every treatment page, every suburb page, every FAQ cluster — then prioritise by traffic opportunity and conversion value.
Expert dental copywriters produce E-E-A-T content attributed to your dentists. We handle technical implementation, schema markup, and GBP management in parallel.
Monthly reporting on rankings, organic traffic, GBP impressions, and booking conversions. We adjust strategy based on what's moving and what's not.
For dental practices, local SEO improvements (Google Maps, GBP) typically show measurable results within 6–10 weeks. Organic search rankings for treatment pages generally begin moving at 3–4 months and compound significantly from month 6 onwards.
The exact timeline depends on your starting baseline, how competitive your local market is, and whether there are technical issues on your site. Practices in suburban or regional areas tend to see faster results than those in high-competition CBDs.
Not indefinitely. Most dental practices use Google Ads as a short-term traffic source while SEO builds, then reduce or eliminate paid spend as organic rankings improve. We help you plan that transition so there's no gap in new patient flow.
Dental is one of the highest CPC categories in Google Ads — "dental implants" clicks can cost $30–40. Every organic ranking you secure reduces dependency on that spend permanently.
Dental sits in Google's YMYL (Your Money Your Life) category, which means Google holds dental content to significantly higher quality standards. Thin or generic content doesn't rank — pages need genuine medical expertise, correct terminology, and clear practitioner authorship.
Dental also has a unique content architecture requirement: you need individual pages for each treatment, not a single "services" page. Most generic local SEO agencies build the wrong structure and wonder why rankings plateau.
Yes. Multi-location dental groups require a specific site architecture — separate location pages for each practice, individual GBP listings per location, and careful handling of duplicate content across sites. We've built these structures for groups from 2 locations up to 12.
We write all the content as part of our retainer. Our dental copywriters have written content for 60+ Australian practices and understand clinical terminology, patient concerns, and how to structure pages that both rank and convert.
We attribute content to your dentists to meet E-E-A-T requirements — we'll need short bios, qualifications, and professional photos, which you provide. Everything else we handle.
Our dental SEO retainers start from $2,500/month for a single-location practice. Multi-location groups and practices with larger content requirements are quoted individually. Every engagement starts with a free audit so we can scope the work accurately before you commit.
We don't lock practices into long-term contracts — we earn retention by delivering results.
We'll analyse your current rankings, your Google Maps presence, and your top 3 local competitors — then show you exactly what it would take to rank above them.
Book my free dental SEO audit →30 minutes. No obligation. No lock-in contracts.