TGA Compliance & Structured Data

SEO that ranks — and won't get you a please-explain.

Aggressive SEO copy is one of the fastest ways to attract regulatory attention in the cosmetic and medical sectors. We audit and remediate website content against the TGA Therapeutic Goods Advertising Code and relevant AHPRA or ACCC guidance — then build structured data correctly around what's left, so compliance and visibility move together.

100%

Of pages reviewed against the TGA Therapeutic Goods Advertising Code

Regulatory frameworks commonly checked: AHPRA, TGA, ACCC/ACL

Prohibited claims left live after a remediation pass

What's included

✓A full content audit against the TGA Therapeutic Goods Advertising Code

✓Identification and remediation of prohibited claims, testimonials and comparisons

✓Before/after image and disclaimer guidelines for cosmetic injectable content

✓Structured data (schema) implemented within the bounds of compliant content

✓Ongoing monitoring as guidelines and your service offering evolve

Why it matters

The copy that ranks best is sometimes the copy that breaches the Code.

The TGA Therapeutic Goods Advertising Code applies to website content Claims about therapeutic goods — including injectables — are subject to the Code's restrictions on efficacy claims, comparative claims, and the use of testimonials, regardless of how the content was written or who wrote it.

AHPRA's National Law restricts testimonials about clinical outcomes For AHPRA-registered practitioners, advertising that includes testimonials referring to clinical outcomes is prohibited under section 133 of the National Law — this affects review widgets, case studies and before/after content.

Before/after images carry specific requirements Images depicting cosmetic procedure outcomes typically require context, disclaimers about individual results, and must not be used in a way that implies guaranteed outcomes.

Structured data inherits the claims in your content Schema markup that summarises services, reviews or outcomes is only as compliant as the content it's built from — which is why compliance review has to happen before structured data implementation, not after.

What we flag in a content audit

Common issues we find

Frequently flagged

✗"Best", "leading" or "guaranteed" claims without substantiation

✗Patient testimonials referencing clinical outcomes for AHPRA-registered services

✗Before/after images without required disclaimers or context

✗Comparative claims against named or implied competitors

✓Replacement copy that retains search relevance while meeting the relevant code

What we deliver

A documented audit, remediated content, and structured data implementation — plus an ongoing review process as your services and the guidelines evolve.

TGA Content Audit

A page-by-page review of website content against the Therapeutic Goods Advertising Code, with issues categorised by severity.

AHPRA Advertising Review

Review of testimonials, reviews and case studies against AHPRA's National Law restrictions for registered practitioners.

Prohibited Claims Remediation

Rewriting of flagged claims into compliant alternatives that retain keyword relevance and search intent.

Before/After Image Guidelines

Guidelines for presenting before/after imagery with appropriate context and disclaimers for cosmetic procedures.

Review & Testimonial Audit

Audit of review widgets, GBP reviews and testimonial pages against AHPRA and ACCC requirements.

Disclaimer Wording

Standardised disclaimer language for treatment pages, before/after content and results-related claims.

Structured Data Implementation

Schema markup for services, FAQs and reviews — built from content that has already passed compliance review.

Ongoing Monitoring

Periodic re-review as your services, guidelines, or third-party review platforms change.

How we get started

Content audit

We review every page against the TGA Code and the AHPRA or ACCC guidance relevant to your profession, flagging issues by severity.

Remediation plan

A prioritised plan covering urgent claims, testimonial issues, and before/after content — with suggested compliant replacements.

Rewrite & implement

Flagged content is rewritten to retain search relevance, and structured data is implemented around the updated content.

Ongoing review

Periodic re-checks as guidelines, services or third-party content (like reviews) change over time.

TGA compliance & structured data — frequently asked questions

Are you a legal or regulatory compliance service?+

No — we are an SEO agency, not a law firm, and this service is not legal advice. We review website content against the publicly available TGA Therapeutic Goods Advertising Code, AHPRA advertising guidelines and ACCC guidance from an SEO and marketing perspective, and flag content that appears inconsistent with them. For matters of legal interpretation or formal compliance sign-off, we recommend engaging a qualified professional.

What happens to content you flag as non-compliant?+

We provide a prioritised list of flagged content along with suggested compliant rewrites that aim to retain the keyword relevance and search intent of the original. You review and approve changes before anything goes live — we don't make unilateral edits to claims about your services.

Does this apply to beauty clinics that aren't AHPRA-regulated?+

Yes. Even where AHPRA's National Law doesn't apply, the TGA Therapeutic Goods Advertising Code applies to claims about therapeutic goods (including injectables), and the Australian Consumer Law's prohibitions on misleading and deceptive conduct apply to all businesses. Our audit identifies which framework is relevant to each part of your content.

How does this relate to your content strategy and local SEO services?+

This service audits and remediates existing content and reviews. Content strategy covers new content production, with compliance review built into the workflow from the first brief. Local SEO covers review generation strategies, which we also check against AHPRA guidance.

What structured data do you implement, and is it compliant?+

We implement schema for services, FAQs, locations and reviews where appropriate — but only once the underlying content has passed compliance review. Structured data is a representation of your page content, so if the content is compliant, the schema built from it is too. We don't add schema that introduces claims not present in the visible content.

How often should a compliance audit be repeated?+

We recommend a re-review at least annually, or whenever you add new services, change review platforms, or guidelines are updated. Many clients combine this with their technical SEO reviews for efficiency.

Get started

Find out what's on your site that shouldn't be.

We'll run a free content scan flagging claims, testimonials and imagery that may be inconsistent with TGA, AHPRA or ACCC guidance — alongside the SEO impact of fixing them.

Book a free compliance scan

TGA Therapeutic Goods Advertising Code review

AHPRA testimonial & review check

Before/after image & disclaimer review

Compliant rewrite suggestions

No lock-in contracts

Free scan · Not legal advice