Search changes matter to a clinic differently than they matter to an online shop. This is the SEO industry news that actually affects Australian medical, dental, cosmetic and allied health practices — with the regulatory context the general SEO press leaves out.
The SEO trade press writes for e-commerce stores and publishers. A core update gets reported as a ranking story, not as a question about whether your treatment pages still meet Google's expectations for health content.
Australian practices also answer to regulators that most SEO commentary never mentions. AHPRA governs how a registered practitioner advertises a regulated health service. The TGA governs how therapeutic goods are advertised to the public. A tactic that is perfectly safe for a retailer can breach the National Law for a clinic.
Every update here is filtered through both questions: does this change how patients find you, and does it change what you are permitted to say?
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